CASE STUDY: SLAM HIGH SCHOOL

Brand: SLAM Magazine
Platforms: Instagram, TikTok, YouTube, X, Snapchat
Duration: 6 Years
Role: Director, Strategist, Creator

SLAM was a legendary basketball brand—but it had no dedicated presence for the rising wave of high school talent. In an era where players were becoming brands before college, SLAM needed a new vertical—one that could dominate youth culture, drive massive engagement, and reshape the conversation around high school basketball.

Over the course of six years, Bryan led the creation and expansion of SLAM High School—developing it from a blank slate into one of the most influential platforms in youth basketball. The strategy was built around consistent, high-impact storytelling, a recognizable visual identity, and a deep understanding of the culture.

• Launching and growing the SLAM High School brand across Instagram, TikTok, YouTube, and Snapchat

• Filming and editing viral social content, behind-the-scenes footage, and player-driven documentaries

• Creating a repeatable visual and narrative style that became SLAM High School’s signature

• Managing content pipelines and publishing schedules across multiple events and platforms

• Building relationships with elite players, trainers, sneaker brands, and tournament organizers

• Recruiting and developing top-tier videographers and editors nationwide to form an elite content team dedicated to building the SLAM_HS brand

SLAM High School quickly became a dominant force in youth basketball media—setting the standard for how the next generation of athletes are seen, celebrated, and covered.

• The SLAM_HS ecosystem grew to over 2.9 million followers across Instagram, TikTok, YouTube, and Snapchat

• Videos consistently generated millions of views, with several surpassing 10M+

• The platform became the go-to media outlet for elite high school prospects, including Bronny James, Mikey Williams, and more

• SLAM High School content was regularly shared by major sneaker brands, influencers, and national media outlets

• The brand became a cultural touchpoint—shaping player narratives, building anticipation for college and pro careers, and expanding SLAM’s reach to an entirely new generation of fans

What started as an idea became a movement.

SLAM High School didn’t just grow an audience—it helped redefine how young athletes build their personal brands and connect with fans. It gave players a platform before they had a platform. It turned mixtapes into momentum, highlights into influence, and content into cultural capital.

More than views or followers, the real transformation was in how SLAM reestablished itself as the voice of basketball culture—not just for today’s pros, but for the stars of tomorrow. And at the center of it all was a content system built for scale, story, and staying power.